Placing the Coordinates of the Advertising Industry of the CEE Region
The CANnual Report 2016 includes the most comprehensive and recent data, various analyses and the consumer trends of the advertising markets in the CEE region. On the map below, you can see the most essential information compiled in the report, squeezed into one picture.
The map includes the basic indicators that characterize the advertising markets of Central and Eastern Europe – e.g. the internet penetration and the share of the different media in the ad spending – as well as our own indicator, that of the weCAN ranking. The later shows the weight of the advertising market within the overall economic performance of the countries.