weCAN Digest January 2018

Media monitoring of the latest news about the media and advertising markets of Central and Eastern Europe

Brands and Feeds

Last September, in Serbia along with five other countries all non-promoted posts were moved to the Explore Feed on Facebook. We had a Q&A session with Aneta Nedimović, Junior Digital Account Manager of New Moment Serbia about what this split means for brands.

by Böbe Barsi

The Drivers of Digital Media Consumption: Social Media and Video Sharing

The global giants Facebook and Google have become significant contributors to the growth of digital advertising spending in Central and Eastern Europe.