weCAN Digest May 2018

Media monitoring of the latest news about the media and advertising markets of Central and Eastern Europe

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Café Communications
Fortune Favours the Bold

What is the purpose of Stories. and how is it integrated into Café Communications? These are some of the topics we discussed with Digital Business Director Gábor Varga and Creative Group Head Dániel Csirke.

by Dóra Pethő

Entertain Before You Jump to Sales

Content marketing is far from being a new concept in advertising. Its tools have been part of everyday life in Hungary as well, but the significance of content-based solutions in brand communications have increased considerably during the last couple of years.