weCAN Digest January 2018

Media monitoring of the latest news about the media and advertising markets of Central and Eastern Europe

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weCAN
Brands and Feeds

Last September, in Serbia along with five other countries all non-promoted posts were moved to the Explore Feed on Facebook. We had a Q&A session with Aneta Nedimović, Junior Digital Account Manager of New Moment Serbia about what this split means for brands.

by Böbe Barsi

The Drivers of Digital Media Consumption: Social Media and Video Sharing

The global giants Facebook and Google have become significant contributors to the growth of digital advertising spending in Central and Eastern Europe.