weCAN Digest April 2018

Media monitoring of the latest news about the media and advertising markets of Central and Eastern Europe

Café Communications
Fortune Favours the Bold

What is the purpose of Stories. and how is it integrated into Café Communications? These are some of the topics we discussed with Digital Business Director Gábor Varga and Creative Group Head Dániel Csirke.

by Dóra Pethő

Influencer Marketing –The New Age of Brand Communication

Reviewing the history of Russian advertising is a rather complex task. It only goes back some 20 years, while the American advertising history is much older. However, this can also be an advantage.