weCAN Digest March 2018

Media monitoring of the latest news about the media and advertising markets of Central and Eastern Europe

Café Communications
Fortune Favours the Bold

What is the purpose of Stories. and how is it integrated into Café Communications? These are some of the topics we discussed with Digital Business Director Gábor Varga and Creative Group Head Dániel Csirke.

by Dóra Pethő

The History and Trends of Content Marketing in the Local Market

It is evident that content marketing–in other words, the creation and transmission of valuable content to attract and convert prospects into costumers and then costumers into regular customers–is not a new concept in Slovenia.